In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other realities concerning modern-day B2B advertising and marketing. We talk about just how the acquiring trip is currently completely fragmented and the way that community building can help marketing experts take back co

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and other facts regarding modern B2B advertising. We go over how the acquiring journey is now totally fragmented and the manner in which area structure can help online marketers take back control of the discovery and also need ge

Mark Donnigan: It's going terrific, Ben. I am so delighted to be here on your show.Particularly given the importance and also the seriousness of the subject we're going to be tackling over the training course of this conversation as well, which is one that I think is actually under-discussed. One that could if not raise some brows, but could get yo

Mark Donnigan builds disruptive innovative start-ups. Mark's superpower is architecting go-to-market plans and marketing movements that drive genuine organization outcomes for technical and product-centric founders. Mark's growth and market advancement experience spans twenty years as a transformative B2B marketing and magnate, driving demand, bran

This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today. Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e— Mark Donnigan (@mdonnigan) February 8, 2020 About